Studebaker-Garford touring car image from the "Handbook of Gasoline Automobiles" copyright date 1908 by the Association of Licensed Automobile Manufacturers.
In 1892, Elyria, Ohio, businessman Arthur Garford purchased the Fay Manufacturing Company. Founded by Winslow L. Fay in 1885, the Fay Manufacturing Company produced bicycles and equipment to improve roads for bicycle use. In 1892, Garford renamed the business the Garford Manufacturing Company. Bicycles had become very popular by the late nineteenth century, but roads were very rocky and bumpy, making riding a bicycle somewhat uncomfortable. Garford's bicycle seat, known as the Garford Saddle, made bicycles more enjoyable to ride. Within a few years of establishing the Garford Manufacturing Company, Garford's firm was manufacturing more than one million seats per year.