Difference between revisions of "Quaker Oats Company"

From Ohio History Central
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<p>The American Cereal Company was founded in 1891.&nbsp;While its corporate offices were eventually located in Chicago, Illinois, the primary manufacturing center for its cereals was in Akron, Ohio. Among the company's founders was Ferdinand Schumacher. During the 1880s, Schumacher operated the F. Schumacher Milling Company in Akron.&nbsp;Hoping to reduce competition, he agreed to merge with several additional companies to create the American Cereal Company.&nbsp;The company's main product was oats used in cereal. American Cereal Company sold the oats with a picture of a Quaker on the packaging. This packaging was first used by Henry Crowell, the owner of a mill in Ravenna, Ohio, in 1877.&nbsp;In 1901, as the American Cereal Company began producing additional products, a parent company was formed, known as Quaker Oats. By the early 1900s, Quaker Oats had become the largest cereal manufacturer in the world.</p>
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<p>Although the corporate offices for the Quaker Oats Company are now located in Chicago, the company’s roots are in Akron, Ohio. Ferdinand Schumacher, a pioneer miller born in Hanover, Germany, in 1822, used medieval period milling techniques to manufacture oatmeal on a mass scale. Also referred to as the “Oatmeal King,Schumacher introduced oatmeal to American households as a viable meat substitute that was both inexpensive, filling, and nutritious. Schumacher’s largest mill, the so-called Jumbo mill in Akron, sold 360,000 pounds of oatmeal each day, and his recipe for breakfast oatmeal was included in the first cookbook to contain recipes for oatmeal in 1873. Although Schumacher was the most prominent oatmeal producer in the market, several smaller yet prosperous mills cropped up throughout Ohio and the Midwest. In Ravenna, Ohio, Henry Parsons Crowell managed a water-powered milling company called Quaker Oats, where he oversaw all processes included in manufacturing oatmeal, from grading and cleaning to packaging and shipping. Stamped with the iconic Quaker mascot, Crowell’s Quaker Oats was the first registered trademark for a cereal brand. Robert Stuart, another well-known oatmeal producer, had a prosperous oatmeal operation in Chicago with his father. Even though Crowell and Stuart were successful oatmeal manufacturers, their success couldn’t touch the production and popularity of Schumacher’s products. However, when a fire destroyed his Jumbo mill in 1886, uninsured Schumacher lost everything he had worked for. Schumacher reluctantly joined The Oatmeal Millers Association, but regained his wealth and influence as president of the American Cereal Company, a consolidation of the seven largest oatmeal mills in the country. In 1901 the Quaker Oats Company was born with the consolidation of Schumacher’s German Mills American Oatmeal Company, Crowell’s Quaker Oats Company in Ravenna, Stuart’s mill in Chicago, and the Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.</p>
<p>During the twentieth century, Quaker Oats has diversified its products beyond its original oats.&nbsp;In 2004, the company produced various cereals, breakfast bars, pancake mixes, rice, pastas, and snack foods.&nbsp;In 2001, Quaker Oats became a subsidiary of PepsiCo, Inc., the manufacturer of Pepsi soft drinks.&nbsp;The company continues to produce brands under the Quaker name.</p>
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Revision as of 16:28, 6 February 2017

Although the corporate offices for the Quaker Oats Company are now located in Chicago, the company’s roots are in Akron, Ohio. Ferdinand Schumacher, a pioneer miller born in Hanover, Germany, in 1822, used medieval period milling techniques to manufacture oatmeal on a mass scale. Also referred to as the “Oatmeal King,” Schumacher introduced oatmeal to American households as a viable meat substitute that was both inexpensive, filling, and nutritious. Schumacher’s largest mill, the so-called Jumbo mill in Akron, sold 360,000 pounds of oatmeal each day, and his recipe for breakfast oatmeal was included in the first cookbook to contain recipes for oatmeal in 1873. Although Schumacher was the most prominent oatmeal producer in the market, several smaller yet prosperous mills cropped up throughout Ohio and the Midwest. In Ravenna, Ohio, Henry Parsons Crowell managed a water-powered milling company called Quaker Oats, where he oversaw all processes included in manufacturing oatmeal, from grading and cleaning to packaging and shipping. Stamped with the iconic Quaker mascot, Crowell’s Quaker Oats was the first registered trademark for a cereal brand. Robert Stuart, another well-known oatmeal producer, had a prosperous oatmeal operation in Chicago with his father. Even though Crowell and Stuart were successful oatmeal manufacturers, their success couldn’t touch the production and popularity of Schumacher’s products. However, when a fire destroyed his Jumbo mill in 1886, uninsured Schumacher lost everything he had worked for. Schumacher reluctantly joined The Oatmeal Millers Association, but regained his wealth and influence as president of the American Cereal Company, a consolidation of the seven largest oatmeal mills in the country. In 1901 the Quaker Oats Company was born with the consolidation of Schumacher’s German Mills American Oatmeal Company, Crowell’s Quaker Oats Company in Ravenna, Stuart’s mill in Chicago, and the Rob Lewis & Co. American Oats and Barley Oatmeal Corporation.

See Also