Victoria's Secret is the leading specialty retailer of lingerie, dominating the market with modern, fashion-inspired collections, celebrated supermodels, prestige fragrances and cosmetics, and world-famous runway shows.
In 1963, Leslie Wexner, C.E.O. of Limited Brands, opened his first store in Columbus, Ohio. In 1982, The Limited purchased Victoria's Secret and today, its products are available through its more than 1,000 stores nationwide, the catalogue and VictoriasSecret.com, where customers can shop the brand anywhere, any time, from any place. With total sales of $5.6 billion in 2007, Victoria's Secret appeals to women who aspire to be sexy, ultra-feminine, sophisticated, forever young and appreciate fashion-forward lingerie.
Victoria’s Secret Direct is one of the world’s largest direct marketers of women’s apparel, lingerie and swimwear. The Victoria’s Secret Catalogue cover has been home to some of the world’s most beautiful and talented women: Actress Geena Davis, Supermodels Tyra Banks, Heidi Klum, Gisele Bundchen, Adriana Lima, Karolina Kurkova, Alessandra Ambrosio, Izabel Goulart and Selita Ebanks. In addition, VictoriasSecret.com debuted on Dec. 4, 1998, and has been profitable since day one.